To date, just having a website on the Internet is not a crucial link in the promotion of the company. Competition, active development of new possible sales channels (social networks, messengers, etc.). require constant analysis and clear strategic planning.
Timely analysis allows you to identify the most effective sales channels and focus on the advertising channels that really bring customers.
In a situation where marketing tasks are distributed among different contractors, it is extremely difficult to conduct analytics. This is due to the fact that, as a rule, in such a situation, each of the contractors provides their own report, and does not see the whole picture, being only responsible for the narrow task assigned to them.
Seeing the full picture of what is happening allows you to quickly make edits to the company’s advertising strategy, focus properly on priorities and distribute the budget.