Graphic design – corporate identity and promotion materials creation
Corporate identity of the company: price, stages, what is included
WHAT IS INCLUDED IN THE CORPORATE IDENTITY
An example of tag design for a Belgian company of leather backpacks and bags.
Our customers:
Branded wall stickers for a backpack store in Belgium:
WHAT IS INCLUDED IN THE DEVELOPMENT OF CORPORATE IDENTITY
1. Analytical stage includes collecting information about the company, the specifics of goods and services. Research of competitors, development plans, target audience, reviews. The goal is to find the distinctive features of the company.
2. The creative stage includes the choice of the concept of corporate identity. Generation of ideas, corporate identity images, visualization. Selection of colors, fonts, symbols or graphic objects, creation of sketches and company logo.
3. The stage of detailed elaboration of the corporate identity is the design of business documentation, printed materials, packaging and souvenir products. You will be able to evaluate how the corporate identity will look in real life.
4. The final stage means the creation of the company’s brand book. This is a rule book on the use of corporate identity elements with examples for advertising agencies, media, and designers the company works with.
DEVELOPMENT OF THE COMPANY LOGO
The logo is one of the main tools in the creation of the company’s recognition. It reflects the nature of your business and evokes the right associations in the audience. We choose a concept, draw 3-4 logos, and approve the final version. Example:
LOGO REDESIGN
World TOP brands such as Coca-Cola, update their corporate identity and logo about once every 10 years. Young companies are more sensitive to design trends and update their corporate identity elements every 2-3 years. You can order a redesign service from us. Example:
WEBSITE DESIGN IN THE CORPORATE STYLE OF THE COMPANY
The corporate identity is necessary for cooperation with developers, printing houses and mass media. We use a set of graphic rules of companies when developing websites. For example, the website of a Canadian architectural decor manufacturer:
PRINTED MATERIALS IN THE CORPORATE STYLE
ILLUSTRATIONS FOR ADVERTISING AND SOCIAL NETWORKS
The graphics allow you to reveal the company’s positioning and philosophy to the target audience at the emotional level.
CORPORATE IDENTITY OF THE CLUB CARD
The choice of color for the company’s corporate identity is based on stereotypes and archetypes. For example, green can be associated with the ecology or youth of the company, and blue tones with legal or technical companies. Orange color is associated with the movement, it is chosen when advertising food, sports clubs. The meaning of colors and symbols may differ for each individual country, religion.
BRANDED ICONS FOR SOCIAL NETWORKS
STAND AND MATERIALS IN THE CORPORATE STYLE
Creating a corporate identity
Corporate identity reveals the essence of the company, its ambitions, philosophy, goals, level of seriousness and strategy of interaction with the audience.
Customers will judge about the company by how the information, products and services are presented. High-quality design promotes emotional purchases, and the combination of pleasant visual design and informative content creates the image of a company that cares about its image and treats customers accordingly.
